From Jurassic Park to Pringles: All the Super Bowl 2026 ads companies have forked out millions for
The Super Bowl is not just about the NFL and the coveted Halftime show.
Dozens of US companies pay upwards of $10 million (US$7 million) to advertise in a single 30-second slot during the Super Bowl.
The iconic ads almost always include major celebrities and massive production sets and budgets.
Watch the video above.
With an audience of over 100 million, there's no question an ad spot in the Super Bowl is the biggest advertising stage in the world, with brands eager to leave a lasting impression.
Here are all the best ads from this year's Super Bowl.
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Xfinity Internet
The cast of Jurassic Park reunited for this ad, in which Laura Dern, Sam Neill and Jeff Goldblum play their old characters from the iconic film – with the help of some digital de-aging technology.
Pringles
Singer Sabrina Carpenter looked stunning in an ad for Pringles, in which she built her dream man out of the iconic chips.
Ritz
Scarlett Johansson, Jon Hamm and Bowen Yang are shown soaking up the sun in a commercial for Ritz Crackers.
Bud Light
Rapper Post Malone, ex-NFL player Peyton Manning, and comedian Shane Gillis have united in the ad for American beer Bud Light.
Pepsi
Pepsi has been praised by fans for using CGI artists, rather than AI, to create the polar bear in its ad, after Coca-Cola faced backlash for firing its furry polar mascot in favour of using AI.
The ad was directed by Kiwi Taika Waititi, who also starred in the ad.
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