Hailey Bieber reveals why she keeps son Jack Blues Bieber's face hidden on social media

Hailey Bieber has spoken about why she won't be giving fans a look at her son's face any time soon.

The mother-of-one, who welcomed Jack Blues Bieber with husband Justin Bieber in August 2024, said she wants him to be afforded privacy.

"Until your child can understand it and it's possible to have conversation around it, I have no interest in putting him out there in any way," Hailey told the Wall Street Journal magazine.

In the wide-ranging WSJ piece, Hailey also spoke about how motherhood has changed her 14 months on.

"I like who I am so much more now than I did before I had my son," she said.

"You gain this silent strength and confidence. You can't tell me the same s--- that you could tell me before. You're not f---ing with me after I pushed a human out of my body."

Hailey recently sold her skincare empire Rhode to e.l.f. Beauty in a headline-making $US1 billion ($1.5 billion) deal.

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She says the money will be invested "wisely" and used "for my son's future".

"I want to preserve that ... It's an amount of money that I have not dealt with before, so I just want to be smart with it," Hailey told the publication.

The model-turned-mogul says she is still involved in her beloved brand and remains their chief creative and innovation officer.

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And it seems Jack may inspire Rhode's next big idea, with Hailey admitting she's considered launching a baby skincare line after slathering her son "every single night", putting him "to bed like a baby glazed doughnut".

Hailey and Justin met as kids and dated on and off over the years before making their relationship public in 2018 and marrying months later, leading to speculation over the longevity of their marriage.

It's also led to comparisons between Hailey's Rhode range and Justin's ex-girlfriend Selena Gomez's Rare Beauty collection but the business woman isn't getting caught up in that.

"It's always annoying being pitted against other people. I didn't ask for that," she said.

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